Assigment 17

Name: María Daniela Rodríguez Naranjo

NUA: 231468

Task 1 Marketing 

What is the definition of Marketing?

Are tools used to study people the markets that exist and to know their needs and desires and to find their potential market to satisfy it. Involves the strategies that a company uses to publicize its product

“Refers to any actions a company takes to attract an audience to the company’s product or services through high-quality messaging”.

Forsey, C. What is marketing, and what’s its purpose?. Retrieved from https://blog.hubspot.com/marketing/what-is-marketing. December 30, 2021  

What is understood as Market in business? 

Market is the target market for a product or service. It is the market segmentation already identified by the company. It is the group of people that a company has studied to create a product or service to satisfy their needs.

What is the purpose of Marketing?

The purpose is to carry out a market study, groups of people and their behavior, conduct research and then create a product or service that appeals to the consumers already analyzed and satisfy their needs and desires.

“The purpose of marketing is to research and analyze your consumers all the time” 

Forsey, C. What is marketing, and what’s its purpose?. Retrieved from https://blog.hubspot.com/marketing/what-is-marketing. December 30, 2021  

Why is Marketing important?

Because it allows for a relationship with the customer, the company must know what the customer really wants, not what the company thinks the customer needs. Marketing helps to find a way to sell the product and make it a success. Marketing knowledge allows the company to enter into different markets. 

It also helps to position the company, so that people know what it offers. It is important because it allows to make use of the appropriate tools to carry out the researches.

What are the different types of Marketing? Define them in detail. 

• Internet marketing: is online marketing, companies offer information through exclusive web pages of a company, there is a more direct contact with consumers. Also makes use of different platforms to publicize its product

• Search engine optimization: is browser optimization. The product will appear in the search engines when a product related to the company’s sector is searched for.

• Blog marketing: are blogs created by the companies, they do not promote the product as such. They talk about topic related to the sector to get people interested 

• Social media marketing: is the use of media such as facebook or instagram, to publicize the product, but at the same time interact with the public. Every day there is an update

• Print marketing: is the use of physical media such as newspapers or magazines

• Search engine marketing: in this case, companies pay google so that when a person searches for a product, the company’s product appears immediately

• Video marketing: is the use of platforms such as facebook, youtube, instagram to share videos that attract audiences, such as creative advertisements

Forsey, C. What is marketing, and what’s its purpose?. Retrieved from https://blog.hubspot.com/marketing/what-is-marketing. December 30, 2021  

What are the aspects a marketer needs to consider nowadays? 

Thain thing is to identify the target segment of a product so that they feel that it is made for them. 

Another aspect is the message, the marketer must consider what he wants to convey, in what way and through what medium because if he wants to sell a product for people over 70 years old, maybe it is better to convey the message in the newspaper than on instagram.

The marketer must be aware that each segment is a completely different world and that resources and tools to be used will not be the same for all of them.

Nowadays people are more aware, they look for different things, ideas are different, so the marketer must be update on current ideologies.

What are the differences between Marketing in the past and Marketing in  the 21st century?

Marketing today makes use of more media, not only TV, but also other platforms that have a wider audience. Now to know the potential customers they make use of online surveys or through the preferences that are put in the profiles. 

Today’s marketing is more specific, it identifies markets easily. Marketing in the past was more massive, market research was not well defined.

Before the interaction between company-customers did not exist, now there is interaction through social media.

Today’s marketing seeks to make customers loyal, keep them coming back, give them an experience, and give the company a good image. Marketing in the past was more focused on sales. 

In the past, marketing only sold the product. Now marketing seeks to maintain a relationship with the customer.

Barrera, D (2014). Marketing antigüo vs marketing actual. Retrieved from https://www.emprendices.co/marketing-antiguo-vs-marketing-actual/. December 30, 2021